Below you'll find a list of all posts that have been categorized as “Sales & Marketing”
By Toby Boyce It was a quiet Monday night until the cell phone rang. My mother-in-law was on the other end, and five hours later my wife and I arrived in Cleveland – via Bellevue – and the Cleveland Clinic as my father-in-law was admitted. It would go without saying that we were scared, nervous, and extremely worried as we …
By Michelle Flaherty Having grown up in a family real estate business, I have seen my parents conduct themselves in certain ways. Now that I’m a REALTOR(R), I try to model their behavior as much as possible. In almost every instance, this has been invaluable to me – I’ve been able to use them as resources for uncharted situations and …
By Brooke Wolford I recently read about the launch of Space X’s Falcon 9 Rocket’s launch into space. For those of you who don’t know, the rocket was privately designed to bring cargo to the International Space Station. It was also designed with the intention of one day carrying passengers into space. Robert Bigelow of Bigelow Aerospace is considering bringing …
By Travis Broadwater Even though the federal tax credits have expired, it is still wiser to buy now than rent. Our clients get a tax write off and build appreciation instead of throwing money away each month. Home prices are so affordable today it is a good time to take advantage of the buyer’s market conditions with low interest rates …
By Jonathan Osman If you ever want to start a heated discussion among agents in my area, ask them their opinion of short sales. What will pour forth is the most draw-dropping tales of sheer lunacy; always ending with “I’ll never show or sell another short sale again.” This presents a problem for me on a number of levels. First, …
By Brandon Rodriguez Barriers are never good when selling a house. I know that all the good agents know this and have instructed to their clients the harm this can cause. However, the barriers are still up. One weekend, I scheduled property to show for a client. The list was ready and the phone calls to our Centralized Showing System …
Hello, YPNers! I’m looking for clever prospecting ideas, and I want to hear from you. What’s your best marketing strategy for reaching out to new customers? Do you sponsor an event to lure buyers and sellers, or maybe you have a creative giveaway that you send clients to stay top-of-mind? How do you gain more clients through your marketing? Some …
By Laura Rubinchuk So it’s the week after the tax credit deadline…have you noticed a change yet in behavior? While real estate is local, our inventory in the Washington, D.C. metro market got eaten up in April as people made the final push to qualify for the free $8,000. We’re down 25 percent in inventory levels since this time last …
By Toby Boyce Recently, my wife and I had a chance to attend the final game for the Columbus Blue Jackets this season at beautiful Nationwide Arena. No I’m not bragging this does have something to do with real estate – just give me time. In case you are not a hockey fan – or even if you are – …
By Drew Burks What’s in a number? I think we can all agree that not much has changed in the real estate industry over the years; so when social media took the world by storm, it was exciting to see how well it was received by real estate practitioners. Unfortunately, there is an underlying principle being taught to practitioners and …
