By Drew Heasley Everyone is on Facebook, and as a real estate agent, you go where the people are. So you probably already have some type of Facebook presence, either through your personal page or a business page that you’ve invited all your friends to like. But you need more than just likes to generate business through Facebook. Here are …
3 Steps to Run Your Business Like a CEO
By Brandon Doyle Taking your business to the next level might mean a shift in thinking to focus on the bigger picture. A balance between day-to-day work and your larger goals can be a difficult one to strike, and it’s easy to fall into the pattern of taking care of the details with little time left to think more strategically. …
The Reality of Real Estate Success
By Lee Davenport So you want to be a multi-million dollar real estate agent. The TV shows make it look easy. Simply sell one or two (multi-) million dollar listings and you are on the fast track to your first Aston Martin, Maserati, or some other luxury item of choice. And for some, it may be that simplistic. But in reality, …
Why Real Estate Websites Need Community Pages
By Kyle Hiscock It’s 2016 and almost every real estate website is equipped with an IDX feed which provides the viewer with information on MLS property listings that are currently for sale. This is certainly a great feature that a real estate website should have, but ultimately this is not something that is going to “wow” the user. The primary …
Not All Email Addresses Are Created Equal
By Nico Hohman There are many decisions to make in your real estate business before you jump into action. You need to determine what brokerage you will join. You need to set up your website and all of your social media properties. You need to print business cards and start prospecting. But one of the most important decisions you need …
How to Become a Neighborhood Expert
By Anita Clark With marketing methods so widespread and fairly simple to master, it’s easy to call ourselves a local real estate expert, industry leader, or market guru. However, many consumers quickly see through that charade and beat feet, moving on to agents who are actually walking the walk. So, what can you do to better position ourselves to truly …
Become a Local Real Estate Expert Online
By Ryan Fitzgerald One of the best things you can do for your real estate business is to become the local expert online. It starts with content creation for your blog or website. To attract local buyers or sellers to your site, you have to produce articles, videos, photos, inforgraphics, and other posts that help local consumers who are seeking …
Why I Said No to $20,000 in Commissions
By Nico Hohman It is easier to turn someone down, than to let them down. This is the phrase I used to happily say no to $20,000 in real estate commissions. One of the advantages of working as a real estate agent is that you can control which projects you choose to work on. If you want to focus on …
Work Smarter With Buyers, Not Harder
If you’re looking for yet another reason to attend the REALTORS® Legislative Meetings & Trade Expo in D.C., this is it. YPNers are being offered an exclusive rate of just $49 for the two-day ABR® designation course (Accredited Buyer Representative) taught by national trainers Adorna and Jenna Carroll. The course will be held Monday and Tuesday, May 9 and 10, …
‘Come as You Are’
By Cain German In an industry traditionally dominated by scripts and top performers, know that it’s not just OK to show your personality, but nowadays it’s imperative. When some think of real estate agents, the connotations don’t stray far from sleazy; full of sly verbiage and sales tactics that bend words and twist arms to find his or her next …