Update From the YPN Advisory Board’s May Meeting

Blog Contributor Political Action & Involvement, YPN Events, YPN News 2 Comments

By Rebecca Donatelli The latest YPN Advisory Board meeting looked a little different as the annual REALTORS® Legislative Meetings in Washington, D.C.—led by the current National Association of REALTORS® Leadership Team—was shifted to a completely virtual conference in May due to the coronavirus pandemic. Piper Knoll, the YPN Advisory Board’s current chair, led the virtual meeting and shared that 100% …

Digital Marketing in the Time of Coronavirus

Blog Contributor Technology & Social Media, Working with Clients 2 Comments

By Tina Kocak-Hodapp, Adwerx People might be shutting their doors, but they’re opening their apps. These are uncertain times, to say the least. Local and federal legislatures are responding daily to the spread of the coronavirus, and we’ve seen companies adjust their activity or close altogether. This is all causing a major shift in the workforce. Most business owners are …

Don’t Ditch Your Marketing Strategy—Dominate It

Blog Contributor Being a REALTOR®, Marketing 1 Comment

By Lee Davenport If you are a newer real estate licensee, you’re likely trying to “crack the code” on how to attain regular closings. In other words, enough closings to meet your financial needs and to make this career path worthwhile. You may be spending a small fortune to generate online leads, yet feeling like your business is just not …

Live Virtual At Home With Diversity® Course May 19

Blog Contributor Being a REALTOR®, Classes & Education, Fair Housing 1 Comment

By Marc Gould The National Association of REALTORS®’ At Home With Diversity® (AHWD) certification course recently underwent a content overhaul and is overflowing with best practices for 2020. Here are three ways taking the AHWD® certification course can expand your business and horizons: 1. Build a Foundation for a Diversity-Oriented Practice An understanding of fair housing laws and a commitment …

5 Things I Learned Working From Home During COVID-19

Blog Contributor Being a REALTOR®, Business Challenges, Working with Clients 1 Comment

By Jef Conn I’m in week six of working from home in an effort to flatten the curve and limit interactions with our agents. It’s been a tough choice, but a necessary one that many real estate professionals across the country understand. During the past few weeks, I’ve worked hard to continue my business. Through this, I’ve learned five important …

How to Keep Your Real Estate Business Secure While Working From Home

Blog Contributor Data Privacy & Security, Safety, Technology 3 Comments

By Amber Bachman Real estate never stops. COVID-19 has slowed things down a bit, but it hasn’t stopped the housing market. Right now, millions of people all across the country are telecommuting while they shelter-in-place; real estate practitioners and their clients are no different. Now that the American workforce is getting comfortable with their work-from-home orders, it is crucial to …

Time to Step Up: We Need You to Serve on an NAR Committee

Blog Contributor Being a REALTOR®, Political Action & Involvement 4 Comments

By Jef Conn Applications are open now through May 1, 2020, to apply for the 2021 National Association of REALTORS® committee selection. You mean, we apply for 2021 positions before the REALTORS® Legislative Meetings & Trade Expo? Yes, that’s correct. But don’t stress! Whether this is your first or 10th time, here’s a quick guide to make the process a …

Best SEO Practices for Real Estate Agents

Blog Contributor Technology 2 Comments

By Anita Clark Real estate agents are always vying for the top spot on Google in their area but are quickly squashed by the big guys – Zillow, Trulia, Redfin, etc. They have bigger marketing budgets, faster websites, professional marketing and SEO teams, and every detail of a listing covered. How can your average real estate agent not just survive …

Keeping Business Afloat During a Pandemic

Blog Contributor Business Challenges, Working with Clients 4 Comments

By Samantha Jones My, how times change. In the span of a few weeks, our entire world and industry has been turned upside down. The Earth keeps spinning while the normalcy of our lives is indefinitely put on hold due to the COVID-19 pandemic. We’re living in unprecedented times—social distancing, sheltering in place, and quarantines have become necessities. Repeat after …

Sharing the Relief Every Homeowner in Your Database Needs

Blog Contributor Community, Customer Service, Helpful Tools, Working with Clients 1 Comment

By Lee Davenport There may be someone in your database who has experienced a layoff due to the coronavirus pandemic. But you won’t know until you ask. Right now, during these challenging times, it’s more important than ever for real estate professionals to make meaningful connections. There are resources available for homeowners affected by the pandemic, which they should pursue …