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By Anita Clark One of the most challenging parts of running a real estate company is recruitment. Think about it. It is difficult to differentiate your brokerage because, for all intents and purposes, all brokerages are pretty similar. What’s more, your competitors are looking for the same people you are: talented individuals who can contribute to business growth and can …
By Lee Davenport “There is no other organization that can end residential segregation like your organization,” Eddie S. Glaude Jr. told REALTORS® during the 2020 Leadership Summit. “We may work in integrated places, but in the intimate spaces, we don’t know each other. We are walking mysteries to one another, and that has everything to do with where we live …
By Erica Christoffer Has your YPN made great strides over the past year despite the COVID-19 pandemic? Are you hosting events and education sessions in new and creative ways? Is your member engagement stronger than ever? We want to hear about it! We’re just two short weeks away from this year’s Network of the Year deadline. We are accepting applications …
By Lee Davenport “I just didn’t feel like she was putting in the effort needed to sell my home.” Whoa. Mic and jaw drop. This is not a hypothetical statement. I recently spoke to a homeowner who is beyond the point of frustration with his previous agent—whom he fired—due to the terrible service he received. Double yikes. These are not …
By Erica Christoffer Did you know there is no formal application process to start a Young Professionals Network? Nor is there a cost to join YPN. YPN—an official program of the National Association of REALTORS®—is for those young at heart and young in the business. Its goal is to increase member engagement at the local, state, and national levels through …
By Rebecca Donatelli Inspired. Fall 2016: I had made it to the end of my first year in the real estate business. It was a solid first year, and I had earned the “Rookie of the Year” title at my brokerage. I was excited about my new venture, but still terrified nonetheless. I’ll never forget it—I was tapped on the …
By Matt Clements No doubt, we’re operating under new conditions, helping clients buy, sell, and rent property during the COVID-19 pandemic. Some of the common questions you’re getting from customers and prospects might be the same as always, while others might be unique to today’s world. In the spirit collaboration, here’s how I’m answering the questions I frequently receive. Q. …
By Lee Davenport The year 2020 has been a lot of things to a lot of people. But for real estate pros, this can and should be the year that your business explodes with the help of social media. Don’t sleep on fact that social media has the power to connect you to people during this moment in time when …
By Erica Christoffer Innovation has been the name of the game during the coronavirus pandemic. Real estate pros have been utilizing technology to continue serving clients while developing new safety protocols for safe in-person showings. But COVID-19 is still a major concern as several states are experiencing a significant resurgence in cases. Here are some creative ways YPN groups around …
The National Association of REALTORS® has partnered with the Perception Institute to create a new 50-minute video called “Bias Override: Overcoming Barriers to Fair Housing,” which aims to help real estate professionals address unconscious prejudices and stereotypes in their daily business interactions. “Fair housing, equality, and inclusion are among NAR’s most cherished values,” says NAR President Vince Malta. “REALTORS® follow …
