How to Use Failure to Grow Your Business

Blog Contributor Advertising & Prospecting, Establishing Your Business 2 Comments

By Alexis Craig Why do you think we don’t make our failures public? This is easy to see on social media. Pictures of couples on the beach in Punta Cana, our friend getting promoted to a management position, and our co-worker’s weekly production numbers dominate our newsfeeds. And we can’t help but ask ourselves, why is everyone having success but …

Why I’m Running for the Board

Blog Contributor Being a REALTOR®, Political Action & Involvement 2 Comments

By Nico Hohman I am a 28-year-old broker-owner of my own independent real estate company, and I am running for a position on the board of directors for my local association, the Greater Tampa REALTORS®. The association has been around for more than 100 years and is over 10,000 members strong. It has been adding close to 125 new members every month …

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Stop Wasting Time With the Wrong Leads

Blog Contributor Buyers, Consumer, Sales & Marketing, Working with Clients 2 Comments

By Lee Davenport One hundred and seventy-five houses. He showed 175 houses to only find out that the would-be buyer was not in a position to purchase for another year. My, my, my! I hope you have never shown that many houses to a looky-loo—someone who is not prepared to buy for one to five years out, or longer. But …

6 Outsourcing Tips For Effective Hiring

Blog Contributor Business Challenges, REALTOR® Finances 1 Comment

By Anita Clark Outsourcing in business is one of the most creative means of achieving your aims at a lower expense. In business or in any venture, great outsourcing tips helps in saving money and lessening the frustration of not having the necessary infrastructure to meet your needs. That is certainly true for professionals in all aspects of the real …

3 Tips to Get Leads From Your Website

Blog Contributor Consumer, Helpful Tools, Sales & Marketing, Technology & Social Media, Working with Clients 1 Comment

By Alexis Craig We all want them. We all dream about them. I’m talking about leads coming from our own websites. It’s the Holy Grail of real estate marketing—coveted by many but acquired by few. Internet leads can be more profitable and easier to convert. Instead of running around every day chasing prospects, being rejected, or being hung up on …

Tech Companies You Need to Know

Erica Christoffer Helpful Tools, Technology & Social Media Leave a Comment

Meet the real estate tech companies providing promising tools to brokers, agents, and their clients. NAR and Second Century Ventures recently announced the new REach® Class of 2017, featuring a roster of startups focused on security, process digitization, information transfer, and more. Learn about this year’s class: Adwerx: A digital advertising company for real estate professionals that focuses on retargeting …

Building Wealth Through Homeownership

Blog Contributor Being a REALTOR®, Buyers, Consumer Leave a Comment

By John Blom I’m often asked why I spend as much time as I do volunteering with the state (Washington REALTORS®) and National Association REALTORS®. There are many reasons, but perhaps the greatest is that I truly believe in the importance of  homeownership advocacy at every level. I believe in the value of owning a home, and that this opportunity …

4 Ways to Find Off-Market Deals for Buyers

Blog Contributor Buyers, Commercial & Investment Real Estate, Multiple-Family Properties, Rental Properties, Sales & Marketing, Working with Clients 6 Comments

By James Vasquez If you’re like most real estate agents, you probably source deals for your clients who are looking for fixer uppers or rental property using only one tool, your local multiple listing service (MLS); ours is San Antonio Board of REALTORS® MLS. When I first got started in real estate seven years ago, I fell into the same …

Educating Clients on HUD

Blog Contributor Buyers, Homeownership Education & Counseling 1 Comment

By Ryan Fitzgerald Given the large financial requirement of buying a home, it’s often out of reach for a large portion of the U.S. population. The economic recession, which was triggered by the collapse of real estate and mortgage lending markets, further decreased home buying accessibility. A number of lenders have returned to the 20 percent down requirement when purchasing …

3 Reasons Cold Calling Isn’t Dead

Blog Contributor Outreach, Sales & Marketing, Working with Clients Leave a Comment

By Alexis Craig For a long time, I couldn’t make a cold call. I have a stutter and it’s noticeable when I’m nervous or talking to strangers. But I wanted to see if I could use cold calling as a lead acquisition and growth strategy. I initially expected cold calling to be a large waste of my time. I believed all …