By Chris Nichols Assumptions — we all make them. But have you ever stopped and thought about the dangers involved in making even just simple assumptions? Wikipedia states, “In logic an assumption is a proposition that is taken for granted, as if it were true based upon presupposition without preponderance of the facts.” Have you ever assumed what the needs of a client …
Are You an Order-Taker or a True Salesperson?
By Dave Robison According to NAR’s report about real estate professionals, the majority of us came from admin jobs rather than sales jobs. There is a high probability that the majority of you reading this are order-takers. The good news is you can change that. You can become a better sales person. I admit it, I was an order-taker and …
Real Estate is Sexy
By Brooke Wolford Recently, I have noticed how often you see a character on TV playing a real estate agent or the several hundred reality shows about real estate. It brings home the point that real estate has the interest of pretty much everyone. You can’t turn on the news and not hear some sort of real estate-related story. Let’s …
Too Much Disclosure: Be Careful!
By Cory Brewer An agent in my office recently had a deal where the clients on the other side of the transaction carelessly posted information online and it ended up costing them, BIG TIME. When selling a house, it’s very important that the seller provide full disclosure about its condition. When purchasing a house, it’s very important that the buyer …
How Well Do You Know Your ‘Client?’
By Subhi J. Gharbieh Many times agents are quick to use the “client” title for someone they are working with or representing in a real estate transaction. There are so many people out there nowadays trying to scam others, and it happens every day in our industry. My friendly advice to real estate professionals: Get to know the person you …
The ‘Q’ About QR Codes
By Toby Boyce Realtor.net is all a buzz over how amazing QR codes are and how it will be a game changer in real estate. Really? A game changer? That’s a stretch. Is it part of the entire Technology 2.0 — smartphones, instant access and response, among the requirements — game changer? Of course. But it is a small piece, …
A Case For Facebook Fan Pages for Your Business
By Laura Rubinchuk Lately I’ve been convinced that Facebook business pages should be more like a community page, a 365 page, or another way to get your community involved and talking. While I see extreme value in that, and don’t mean to discredit that theory, because there are many ways to make social media work for you, I want to …
Help Home Owners Envision Home Ownership Again
Consumers who’ve been through foreclosure may think their days of owning a home are over. Not true. Share the “5 Steps to Owning a Home Again After Foreclosure” from the November “Foreclosure Resource Guide” now available at the REALTOR® Content Resource. Here’s just some of the information: 1. Rebuild your nest egg. Establish a safety net. Since you’re coming out …
Look Down, Your Real Estate Career Goes Down
By Toby Boyce Football season is on us and in Ohio that means a lot of cheering on Friday and Saturday and praying for our NFL teams on Sunday. Football is a passion and as I’ve matured and grown older and – hopefully – wiser, I see the wisdom in those screams and rants from my childhood coaches. “Football is …
5 Tips to Avoid Website Snafus
By Stefanie Hahn Agents will often ask me to check out their real estate website. They want to know how it looks, do I like it and are they doing it right? I love when I get to peek into an agent’s website and get a glimpse of what is important to them. Many agents opt for a template site …