By Dave Robison The problem client: That’s what an agent said to me over a year ago. “Dave, this client calls me a lot and is really high maintenance. Her listing price is unrealistic, we should just drop her listing.” This agent was selling 40 listings a year. He should know exactly what …
5 Ways to Keep in Touch with Past, Current, and Future Clients
By David Krichmar Any time you come in contact someone who needs a REALTOR®, you should add them to your database. Trust me, I know this idea in itself is not brilliant. Once you have a database, how do you keep in touch with those clients? The key to having a database is to stay in touch with past clients, …
Pipsqueak Principles of Real Estate
By Anand Patel Earlier this year I gave a presentation locally that I entitled “The Pipsqueak Principles” — three lessons my now 2 ½-year-old daughter inadvertently taught me during her first year. You see, before her birth (as those of you who are new parents may attest to) I lived in my own bubble and didn’t pay much attention to …
Do Yourself (and Your Client) a Favor…Leave it to the Experts
By Cory Brewer In the past year or so I have run across several examples of REALTORS® (myself included) being tempted to be a “jack of all trades” when it comes to serving their clients. Let’s face it, we don’t want to give up control and we are also worried about potentially giving up a paycheck. However, is it really …
How Do You Say Thank You?
By Brooke Wolford I recently moved to a new brokerage. It was an amazing change for me and I fell in love with my fellow agents and co-workers at the office. I’m the kind of person who really appreciates all the little things people do for me. I can honestly say that I have never met such a great group …
Converting a Looker into a Buyer
By Brett Caviness It can be boring, spending a large amount of your weekends sitting or standing in what are sometimes vacant homes for hours on end. For me, the value is developing strong communication and sales skills. With a degree in communication studies, I still find myself learning and developing techniques to effectively communicate with clients while qualifying them …
Let’s Go Old School: 7 Offline Marketing Ideas (Part I)
By David Krichmar Let’s go old school for a moment. Trust me, I am not saying online marketing (social media) should not be No. 1. But until humans become robots and do not have eyes, there are other ways to market as well. Here is the first half of seven ideas I have come up with to market yourself offline: …
The Science Behind Your Sales
By Brooke Wolford You may wondering what science has to do with sales…really what I am referring to is the chemical reaction that happens in your clients brains that ultimately leads them to begin a relationship with you. What mental perception does your client get that triggers a spark? You can look at the beginning process of a client contacting …
Mid-REALTOR® Crisis: That Ain’t My Sign in Her Yard
By Toby Boyce She’d been courting both of us, and promised that she’d let us know tonight who she chose. I waited patiently by the phone, but finally drove by her house. That ain’t my sign in her yard. I thought she was the “one” and that we’d be together forever – well at least the next six months – …
Play Offense Instead of Defense With Your Deals
By Crystal Webster DISCLAIMER: Please read this as a challenge; a challenge to use our predecessors as a spring board to do bigger and better. In case you aren’t aware, we’re in a heat wave – it’s REALLY hot. My car thermostat has said at least 100 degrees for the past 2 weeks straight, and that’s not even with the …