Below you'll find a list of all posts that have been tagged as “marketing”
By Matt Clements If you’ve recently relaunched your YPN, or you’ve seen sluggish attendance, you may be in need of a new marketing plan for your group’s events. The key is to start early, at least eight to 12 weeks out. Then you need to take a multi-placement marketing approach: videos on your association’s website, videos on your local and …
By Lee Davenport Do you wish you could attract more of the public to your business? Maybe AnswerThePublic.com can help. AnswerThePublic.com is a search insight tool. Enter a keyword, phrase, or topic (such as real estate) and the results will show questions people are asking on Google and Bing on the subject. It could be helpful in researching what types …
By Chirag Shah Can you remember what it was like when you bought your first home? Whether you’re moving out of your parents’ house for the first time, buying your first place when getting married, or purchasing a larger home for an expanding family, you are going through an extreme change. For most people, everything they’ve ever known and called …
By Drew Heasley I want to share some smart and efficient ways to spend your precious marketing dollars, as well as some tips for avoiding high-cost, low-producing marketing. The key is to find the marketing plan that works for you and stick with it. 1. Don’t sign a contract for a marketing program. You should never have to sign a …
By Dale Swanton Millennials are all grown up! The generation that came of age around the turn of the century are now in their 20s and 30s. While generational groups can be difficult to define with any specificity, the Pew Research Center, one of the country’s leading research institutions, considers millennials to be those born between 1981 and 1996, making …
By Anita Clark Real estate is a competitive industry, which means that finding some way to set yourself apart from your fellow agents can occasionally feel like a lost cause. But you don’t need to completely reinvent the wheel. Often, effective real estate promotion is just a matter of putting a unique spin on a tried-and-true technique. Just a small …
By Rebecca Donatelli Let’s face it, real estate is an incredibly competitive business. Many markets are over-saturated with agents who are competing for the same clients, same listings, same commission checks. Plus, any time we experience a super “hot” market, a whole new surge of agents enter the industry—many of them hungry and willing to do whatever it takes for …
By Joy Bender I’ve found Instagram marketing for real estate to be an important part of my marketing strategy. This past June, I organized my first San Diego luxury real estate Instagram influencer event to launch a new $7.75 million listing. This article is the second of a two-part blog series on Instagram marketing for real estate. Part one, Instagram …
By Samantha Jones Every year, Uncle Sam comes calling like clockwork in the spring. In the midst of our crazy spring market no less, and then comes the sticker shock. The inevitable cringing at how much I spent to run my business last year. At the end of the day, we are small business owners after all. It does take …
By Lee Davenport Have you ever heard the saying, “If it’s not broke, don’t fix it”? Yet, have you noticed that you don’t know what you don’t know? Perhaps a method or strategy (or lack there of) is broken, yet because we don’t know it, we leave things as they are. Using the poll option in Instagram Stories (which is …
