Below you'll find a list of all posts that have been categorized as “Helpful Tools”
By Jason O’Neil Are the two at odds with one another? I say yes. I begin each buyer consultation with the simple question: “Do you want a great deal or do you want a great home?” The responses are typical: “Both! Ha Ha Ha…I mean, can’t we get both?” “Uhhhhh. Great home?” “Somewhere between.” “Great home. Good deal. Is that …
By Toby Boyce The couple slid through the front door, their faces painted with obvious pain and anguish over having to go through this all over again – and after talking to them, it became very obvious why. This was the first time I’d met the couple, but I was far from their first real estate agent who they’d viewed …
By Lynn Minnick I’ve been marketing the crazy out of a high-end listing. (Yes, I’m fairly sure I just made up that expression…but this is about getting creative, right?) This is easily the hardest I’ve ever worked to sell a listing. In this market, I went in knowing it would be a challenge, armed with an arsenal of creative ideas …
By Nobu Hata I loathe business planning. Recognizing one’s failings from the previous year, and moving forward, learning from mistakes is a hard thing to do. And since the economy hit the skids, it’s become increasingly difficult to “plan” for anything as of late. But the one thing I’ve made a commitment to do this year, is to ask advice …
By Laura Rubinchuk Millions of people tuned in last night to watch football, commercials, eat junk food and drink beer, or maybe you were just waiting to see when it would be over to catch the new episode of Glee. Regardless of your motivations, the Superbowl is the largest television audience all year, giving advertisers the ability to spread their …
Know any true football fanatics? You know, the normally mild-mannered dudes and dudettes who’ll hurl their official autographed football through the wall if their beloved team loses in this Sunday’s Super Bowl? Help them mend their broken hearts—and their drywall—by posting the free REALTOR® Content Resource article “Repair Walls to Give Rooms a Fresh Face” to your blog, Facebook …
By Chris Nichols At his inaugural, NAR President Ron Phipps, issued a challenge to the members. He said, “We shouldn’t merely be the voice of real estate; we should be its architects and engineers.” I remember hearing those words and thinking about the responsibilities that architects and engineers have in the building process. Both refer regularly to a set of …
By Brooke Wolford If you are reading this post and are still active in real estate, congratulations! You have survived a year of many challenges. You can pat yourself on the back remember how hard your worked. Feel a sense of accomplishment and embrace every challenge that was put in front of you. We faced many challenges. We had good …
Prospects waffling over the value of buying a home? Share the free article “7 Home Ownership Tax Advantages” from the REALTOR® Content Resource. At the REALTOR® Content Resource, you can share consumer articles directly to Facebook, Twitter, and email. You can also add them to your blog, website, or e-newsletter or even print them as handouts with your branding. Want …
By Laura Rubinchuk Lately I’ve been convinced that Facebook business pages should be more like a community page, a 365 page, or another way to get your community involved and talking. While I see extreme value in that, and don’t mean to discredit that theory, because there are many ways to make social media work for you, I want to …
