Below you'll find a list of all posts that have been categorized as “Sales & Marketing”
By Dave Robison A few years ago, I was talking with an agent in my office, we will call him Jack. I said to Jack, “Jack, what happened last week? You didn’t make any new calls.” In our office, we report how many calls we make each week to hold each other accountable. Jack said, “The Smiths deal is taking …
By Lynn Minnick I recently found myself thinking about how the changing market has forced us to change, to adapt, to constantly improve on the skills necessary to survive and succeed in this business. Then I realized that as the years have gone by, the cast of characters in my real estate career has also changed. Sure, there were some …
By Jared James Spring is the time when more people will be making a decision about who to use as their REALTOR® than at any other time of the year. So is there a magic bullet to create more transactions in the next couple of months?? Watch the video below and you decide. I look forward to your feedback and …
By Dave Robison A few years ago I experimented with a very powerful lesson. I was four hours away from home and had a potential seller call me up. Becky explained to me that due to time constraints she could only meet with me at 6 p.m. I wasn’t due home until 8 p.m. I decided to leave early and …
By Jason O’Neil March. In like a lion out like a lamb…it is one of my favorite months. Yes, my birthday is in March, but so is St. Patrick’s Day, the first day of Spring, and let us not forget about the Ides. More popular than all of those combined is the NCAA Division One Men’s Basketball Tournament, simply known …
By Laura Rubinchuk All of the tag lines we hear somehow incorporate the following: Who do you know who’s looking to buy or sell in the next 30 days? Notice we never hear “rent” in those scenarios. Well as REALTORS®, how do you know when to focus your time on a rental, versus a bigger money maker like a buyer …
By Brian Copeland I’ve been a part of many referral organizations in my short real estate career. Some have been a wasteland of nothingness. One or two others have been the Promised Land of Income. In my time, however, I’ve never seen a new force of referral energy emerge on the scene until now. The YPN referral network is booming. …
By Randy Pereira Regardless of what we call ourselves; REALTOR®, Agent, Consultant, salesperson… the bottom-line is, we are in a “Customer Service” business. Our service is what sets us apart in this field. You can impress customers with the latest and greatest toys, perhaps even with the remarkable gift of gab. However, at the end of the day, it is …
By Brooke Wolford Recently, at the Minneapolis YPN SquareTable event, I had a discussion with a few agents about what type of car you should drive to protect your image as an agent. It went back and fourth based on where you lived, who you served, etc. While I agreed with a lot of the responses, I also feel that …
By Brian Copeland Over the past few months, I’ve been catching wind of a LOT of referrals between YPNers. As Daddy Goose, I’m so proud! As Daddy Goose, additionally, I think it’s important we chat a little about how to handle those agent-to-agent referrals. Three weeks ago, I sent out three referrals to three different REALTORS®. None of those agents …
