By Anand Patel “Why do you do this for free?” “What do you get out of it?” “When do you have time to make money?” “Why do you waste your time with that?” “What’s the point?” If you volunteer some of your time and talents to National Association of REALTORS® (or any other organization) at the local, state, or national …
Understanding Client Psychology, Managing Expectations, and Communicating Effectively
By Sammer Mudawar Buying and selling residential real estate is one of the most emotional transactions consumers conduct. Understanding client psychology, managing expectations, and using effective communication are the three most valuable skills that a real estate professional needs to develop for a successful career with less stress. Client Psychology Understand the psyche of your client and your chances of …
What is the Key to Real Estate Success?
By Jay O’Brien Are you new to the industry? Have you been in the real estate business for 25 years? Well, it doesn’t matter whether you’re a novice, professional, or anything in between because I have a little gem of advice that is applicable to everyone. Put yourself in the shoes of a consumer for a moment. Think about the …
Prescreening for Business: How to Handle a Customer Who Grills You
By Jason O’Neil Last week, I received an unusual call from a seller. As a REALTOR®, getting a call from a seller is not out of the ordinary. However, when this particular seller explains that he has developed a list of questions to use for a “prescreening” of potential REALTORS®, I really perk up. Despite what some may think, the …
The Three Ps of Real Estate
By Jason O’Neil I was going through our listing system the other day and became amazed at the amount of things we do to list a home. The list seems to get longer and more comprehensive as the years pass. One of these days, I may consolidate it and eliminate things, but for now it works and works well. This …
Happy Birthday, Generation Y!
By Marianne Guenther Bornhoft 1982 was a year like no other. It created the Y generation. What’s so special about this group of people? A lot. Its members aren’t afraid to tell you why. The name Generation Y first appeared in an August 1993 Ad Age editorial to describe people born 1982-2001 to Baby Boomers and early Generation Xers. Neil …
A Crisis of Confidence
By Jason O’Neil I believe that we as a country, a world, and a species are suffering a crisis of confidence. I know, that’s a bold statement. But the magnitude in which our world has changed over the past 25 years is nothing short of overwhelming. Confidence used to be something that was a part of our fiber, woven into …
Nobody Can Drive You Crazy Unless You Give Them the Keys
By Jared James At almost every event where I speak, I try to include the topic of environment whenever possible. Some would probably question why I would do that when I am primarily talking to REALTORS®, salespeople, and entrepreneurs, but I always wonder why it is not discussed more. A few years ago, a study was conducted to try and …
What Makes a REALTOR® Different?
By Dave Robison What is the difference between a REALTOR® and a regular old Joe with a real estate license? Can anyone you’ve asked from the public answer that question correctly? Better yet, can all of the REALTORS® in your office answer that question? I feel like it was indoctrinated in me through continuing eduction classes. So, from what I’ve …
Remember the Telephone?
By Anand Patel With all the methods of communication today — from e-mail, to social media, to text messaging — it almost seems like the ancient art of having a conversation on the telephone is dead. As a broker, inevitably part of our jobs is putting out fires (or stopping them before they can start) with agents and their transactions. …