Professional shaking hands with customer in the living room at home

Working Together on Both Sides of the Transaction

Duriel Taylor Professionalism, Residential Real Estate, Working with Clients Leave a Comment

By: Duriel Taylor The real estate business is a tough one, and recently it’s been really difficult with so many changes and challenges. In my career, I’ve experienced all sides of the business: working with buyers, listing for sellers and working in the commercial space. What I’ve learned is that it doesn’t matter which side you’re on. What matters is …

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So You Didn’t Get the Listing. Why Not?

Blog Contributor Customer Service, Sellers, Selling 101 4 Comments

By: Tim and Julie Harris Fact: Of all activities in real estate, listings require the highest level of skill. Working with buyers is physical labor; working with listings is mental labor. Myth: In terms of listing appointments versus listings taken it’s okay to expect to list 50% of what comes your way. Fact: That’s NOT ok. You wouldn’t accept a …

How to Sell a Home in a Noisy Neighborhood

Alex Capozzolo Marketing, Sales & Marketing, Working with Clients 3 Comments

By: Alex Capozzolo As a real estate professional, selling a house in a noisy neighborhood is challenging. All types of buyers, from families to older couples to single people, are concerned about noise levels. Whether there’s a loud highway nearby or noisy next-door neighbors, are often deterred by the thought of living in a place that doesn’t offer peace and …

Woman uses tablet to view home listing

3 Reasons to Get Your Pricing Strategy Advisor Certification

Blog Contributor Classes & Education, Professional Development 11 Comments

By Alex Craig I recently became certified as a Pricing Strategy Advisor through the National Association of REALTORS®; something I’ve been meaning to do for nearly a year. Since I needed a few more continuing education credits, I decided to knock out two birds with one stone. If you’re not familiar with this certification, no problem. The PSA is a …

One Tool That May Save Listing Agents’ Business in the Age of COVID-19

Blog Contributor Business Challenges, Technology 2 Comments

By Lee Davenport Is your real estate sales business ready for the changes—whether short or long term—that coronavirus is bringing to the real estate industry? The Center for Disease Control and Prevention is urging people to work from home if they can. But articles that discuss what life will be like working remotely don’t get to the heart of what …

Two people shaking hands in front of a house.

5 Tips to Help Sellers Navigate Multiple Offers

Blog Contributor Sales & Marketing, Sales Tips & Techniques 2 Comments

By Samantha Jones Autumn is all about embracing change, such as the falling temperatures, pumpkin-spice everything, and shifting markets. While inventory levels fluctuate around the country, it’s still common to receive multiple offers on listings in many areas. Serving as a trusted resource with proper advice for your sellers is just as important heading towards the holidays than ever. On …

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Protect Yourself Down the Road with Disclosure

Blog Contributor Business Challenges, communication, ethics, Hazard & Disclosures, Professional Development, Sales & Marketing, Sellers 2 Comments

By Jennifer Klein When in doubt, it’s best to disclose. Protect your sellers’ best interest with this advice: Jennifer Klein is a REALTOR® in Northern California who is experienced in short sales, investments, and property management. Connect with Jen at RosevilleAndRocklin.com, JenKlein.com, and @JenKleinSac.

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Why I Love Being on the Buyer’s Side in a Short Sale

Blog Contributor Business Challenges, Buyers, Sales & Marketing, Short Sales & Foreclosures 8 Comments

By TG Gallaudet Wait…I’m totally lying. Is there anything more painful? 🙂 It’s no mystery that short sales can be really tough because of all the variables involved: * Unclear timelines from the bank. * Undisclosed liens. * Back HOA expenses the bank won’t pay. * Non-straightforward buyer. * Inexperienced listing agent. * Cash contributions (increasingly more and more). * …