By: Tim and Julie Harris Fact: Of all activities in real estate, listings require the highest level of skill. Working with buyers is physical labor; working with listings is mental labor. Myth: In terms of listing appointments versus listings taken it’s okay to expect to list 50% of what comes your way. Fact: That’s NOT ok. You wouldn’t accept a …
For Real Estate Goal Getters: T.A.P. Into Your Value
By Lee Davenport As a scientist at heart in a REALTOR®’s body, I love to research, examine, and identify why things work—or don’t work—especially on behalf of the agents I coach. Furthermore, as a real estate coach and educator for more than a decade, I have discovered a sure-fire way for my sales agents to succeed in achieving their goals: …
7 Steps to Crafting a Better Sales Story
By Nico Hohman Is your listing presentation working for you? Are you getting as many listings as you want? If the answer is “no,” then it may be time to craft a better sales story. According to Donald Miller, author, speaker, and founder of The StoryBrand Process, you should think of your listing presentation as a story. As humans, we …
3 Ways to Deal With Unrealistic Sellers on Pricing
By Wade Corbett How much time do you spend time researching and creating comparables for properties that you aspire to list? You then sit down with the homeowners and they have decided—in their infinite wisdom—that you should list it at a higher price than you suggested. What do you do? Many agents will say, “Sure! Let’s list it at your …
The Three Ps of Real Estate
By Jason O’Neil I was going through our listing system the other day and became amazed at the amount of things we do to list a home. The list seems to get longer and more comprehensive as the years pass. One of these days, I may consolidate it and eliminate things, but for now it works and works well. This …
Juicing Up Your Listing Presentation
By Subhi Gharbieh Have you ever thought about some things you can incorporate into your listing presentation that will really juice it up? Here are a few tips to help you get your listing presentation looking like Barry Bonds. Show them: 1. Graphs, Charts, Tables of Market Data. Comps, recent sales, and anything that can be explained with numbers, make …