By Samantha Jones It’s no secret most of our markets rival the uncertainty of a roller coaster ride at an amusement park these days. Buyers expect to pay less; sellers don’t want to drop their prices. Pristine homes that should seemingly sell in hours, sit on the market stalled. Deals falling apart multiple times for the same client. You feel …
Pocket Listings: An Ethical Conundrum
By Dale Swanton You’ve no doubt heard the term “exclusive” or “pocket listing,” referring to a listing that is not promoted on the MLS but is marketed to the listing agent’s brokerage only or to a select group of “in-the-know” agents. Although not illegal or even unethical in and of itself, the practice is rather controversial as it often puts …
What the Super Bowl in Atlanta Revealed About Social Media Magic
By Lee Davenport You may not have been in Atlanta to experience Super Bowl LIII but a quick scroll of the related hashtags will have you reliving some of the greatest moments of the week as if you were there. Capturing and memorializing such cherished experiences that sparks engagement, camaraderie, and a warm-fuzzy brand sentiment is the definition of social …
3 Tips for Hosting a Successful YPN Event
By Rebecca Donatelli Let’s face it, as YPNers we are always looking for creative YPN event ideas. Getting members excited to get involved through fun and inspired events is a top priority on our annual YPN agenda. Last year I had the opportunity to travel to Chicago for the NAR YPN Leadership Retreat, where I was able to not only …
7 Tips for Promoting Real Estate in 2019
By Anita Clark Real estate is a competitive industry, which means that finding some way to set yourself apart from your fellow agents can occasionally feel like a lost cause. But you don’t need to completely reinvent the wheel. Often, effective real estate promotion is just a matter of putting a unique spin on a tried-and-true technique. Just a small …
New Year’s Inspirations
By Samantha Jones The old adage, “Rome wasn’t built in a day,” rings true more than ever at the beginning of a new year. Sure, 2019 means a theoretical blank slate and chance to improve every facet of our lives. Yet, sometimes we set ourselves up to fail with those lofty goals. I’m all for continuing to strive for excellence, …
The 5 Must-Read YPN Lounge Posts of 2018
Blog posts packed with actionable, business-boosting tips and recommendations for real estate professionals were the most well-read of the year. New and returning contributing bloggers provided content for the YPN Lounge that received roughly 112,000 total page views in 2018. With readers seeking peer-to-peer blog articles for advice and best practices, here are the top five YPN Lounge posts of …
Guiding Clients Through Multiple Offers (And Every Real Estate Deal)
By Samantha Jones When I began this blog series in the fall, multiple offer situations were rampant. They were the norm at most price points. Yet, such as the real estate market goes, its a constant ebb and flow. As 2019 rapidly approaches, multiples are becoming less and less common. If I had a dollar, or maybe $20, for every …
4 Ways Conference-Goers Can Be as Creepy as Halloween Flicks
By Lee Davenport Autumn is conference season! Typically, this is my favorite time of year—the leaves are turning, there’s a chill in the air, and it’s the perfect time to spend networking and learning at a conference (the REALTORS® Conference & Expo coming up this weekend in Boston, for instance). Unfortunately, there are some conference-goers who are creepier than any …
Better Than Instafamous: Q&A With Instagrammer Sarah Johnston
By Lee Davenport Sarah Johnston (aka @AdventuresInRealEstateYYC) has what many might call “Instagram magic.” Beyond being an Instagram influencer, Sarah Johnston is an agent with MaxWell Capital Realty—Bridgeland, in Calgary, Alberta, Canada, and is also the president-elect to the Calgary Real Estate Board. She has even brought her talents to the University of Calgary as a guest instructor on the use …