Keeping Business Afloat During a Pandemic

Blog Contributor Business Challenges, Working with Clients 4 Comments

By Samantha Jones My, how times change. In the span of a few weeks, our entire world and industry has been turned upside down. The Earth keeps spinning while the normalcy of our lives is indefinitely put on hold due to the COVID-19 pandemic. We’re living in unprecedented times—social distancing, sheltering in place, and quarantines have become necessities. Repeat after …

Why YPN? Learn How to Get Involved

Blog Contributor Political Action & Involvement, Young Pros in the Spotlight, YPN groups 1 Comment

By Heather Haase As we embark on a new decade, the National Association of REALTORS® Young Professionals Network is turning 13. This is a big year for the YPN Advisory Board. We recognize the legacy that has been left for us as we continue to grow and strengthen our national presence. Growth directly relates to the mindset of doing better—better …

The Summer Splash Challenge was a Success

Blog Contributor Young Pros in the Spotlight, YPN Events 1 Comment

By Danielle Fontes Remember the Ice Bucket Challenge of 2014 that raised money for ALS? Well, this summer our YPN group at the Citrus Valley Association of REALTORS® came up with a similar challenge to raise money for the REALTORS® Relief Foundation to help those affected by recent natural disasters. We called it the Summer Splash Challenge. Now that the …

7 Reasons My First Instagram Influencer Event Was a Failure

Blog Contributor Sales & Marketing, Technology & Social Media 7 Comments

By Joy Bender I’ve found Instagram marketing for real estate to be an important part of my marketing strategy. This past June, I organized my first San Diego luxury real estate Instagram influencer event to launch a new $7.75 million listing. This article is the second of a two-part blog series on Instagram marketing for real estate. Part one, Instagram …

Instagram Influencer Marketing: Selling a Luxury Property

Blog Contributor Advertising & Prospecting, Sales Tips & Techniques, Social Media 6 Comments

By Joy Bender With 1 billion Instagram users, you’re missing out if you’re not using Instagram influencer marketing as part of your luxury property sales strategy. To help other real estate professionals figure out how to market on Instagram, I’ve created a two-part blog series. This post outlines what social media influencer marketing is and how can be advantageous to …

Under the Sells-Scope: ChatFuel

Blog Contributor Outreach, Technology, Technology & Social Media, Working with Clients 1 Comment

By Lee Davenport In the film Transformers, I love how Bumble Bee and the other Autobots come to the aid of humans in style (a yellow Camaro with racing stripes and whatnot). Well, bots are not just for the movies. As a real estate pro, you probably understand the need to connect with potential leads instantly. But, unfortunately, instantly might …

Nailing Your 30 Under 30 Application Video

Erica Christoffer communication, Rookies, Sales & Marketing, Young Pros in the Spotlight Leave a Comment

As we enter the final week to apply for the 30 Under 30 class of 2017, we’ve been receiving many questions about the inclusion of a video with a candidate’s application. Submitting a video is not required to apply for 30 Under 30. However, you should consider a video as the cherry on top of your stellar, well-written application. Including …

30 Under 30: A Look Back & A Look Forward

Blog Contributor Young Pros in the Spotlight, YPN News Leave a Comment

This year marks the 16th anniversary of REALTOR® Magazine’s 30 Under 30 program. Past inductees gathered in Chicago for a reunion last summer – and now 30 new young professionals are joining the ranks. Learn what a dynamic program 30 Under 30 has become, and get a sneak peek at the newcomers before the magazine hits mailboxes in mid-May. Learn …

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#Y4YPN From Cape Girardeau, Mo.

Blog Contributor Personal Fulfillment, Professional Development, Young Pros in the Spotlight 1 Comment

The #Y4YPN campaign is a video series celebrating what makes YPN valuable to its members. Learn more. By Leanne Goff Joseph Magsaysay is the second YPNer who stood up to announce his #Y4YPN at the REALTORS® Conference & Expo in San Diego. His enthusiasm and passion for the Young Professionals Network is founded in his appreciation for all that he has …

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Virtual Tours Go 3-D With Matterport

Blog Contributor Professional Development, Sales & Marketing, Technology & Social Media 3 Comments

By Brandon Doyle My Matterport Pro 3-D camera system arrived on Thursday, and agents who are early adopters of new technology will see the benefits of being able to offer your clients something that no one else can do. Matterport is the equivalent of HD Google Street View for the interior of a house. It provides consumers the ability to …