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Converting a Looker into a Buyer

Blog Contributor Business Challenges, Commitment to Excellence, Professional Development, Sales & Marketing 4 Comments

By Brett Caviness It can be boring, spending a large amount of your weekends sitting or standing in what are sometimes vacant homes for hours on end.  For me, the value is developing strong communication and sales skills.  With a degree in communication studies, I still find myself learning and developing techniques to effectively communicate with clients while qualifying them …

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Let’s Go Old School: 7 Offline Marketing Ideas (Part I)

Blog Contributor Commitment to Excellence, Professional Development, Sales & Marketing 7 Comments

By David Krichmar Let’s go old school for a moment. Trust me, I am not saying online marketing (social media) should not be No. 1.  But until humans become robots and do not have eyes, there are other ways to market as well.  Here is the first half of seven ideas I have come up with to market yourself offline: …

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Clients Set to Travel? Drop Off Free, Branded Home Office Security Info

Blog Contributor Commitment to Excellence, Helpful Tools, Homeownership Education & Counseling Leave a Comment

From REALTOR® Content Resource: Not the double whammy. Your clients’ home being burglarized while they’re on vacation would be a total downer. If they also work from a home office, they’d probably suffer the mother of all stress headaches. Spare clients that post-vacation pain by branding, printing, and hand delivering free info on how to do a home office security …

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5 Steps to Avoiding the ‘Lots of Closings this Month, None the Next’ Syndrome

Blog Contributor Business Challenges, Commitment to Excellence, Helpful Tools, Managing Your Agents, Professional Development, Sales & Marketing Leave a Comment

By Dave Robison A few years ago, I was talking with an agent in my office, we will call him Jack.  I said to Jack, “Jack, what happened last week?  You didn’t make any new calls.”  In our office, we report how many calls we make each week to hold each other accountable.  Jack said, “The Smiths deal is taking …

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Customer Service: C.R.A.P.

Blog Contributor Commitment to Excellence, communication, Helpful Tools, Professional Development, Sales & Marketing, Working with Clients 2 Comments

By Randy Pereira Regardless of what we call ourselves; REALTOR®, Agent, Consultant, salesperson…  the bottom-line is, we are in a  “Customer Service” business.  Our service is what sets us apart in this field. You can impress customers with the latest and greatest toys, perhaps even with the remarkable gift of gab.  However, at the end of the day, it is …

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For Your Blog: Give Sad Football Fans Free Wall-Repair Info

Blog Contributor Commitment to Excellence, Community, Helpful Tools 1 Comment

  Know any true football fanatics? You know, the normally mild-mannered dudes and dudettes who’ll hurl their official autographed football through the wall if their beloved team loses in this Sunday’s Super Bowl? Help them mend their broken hearts—and their drywall—by posting the free REALTOR® Content Resource article “Repair Walls to Give Rooms a Fresh Face” to your blog, Facebook …

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When Was the Last Time You Qualified Yourself?

Blog Contributor Business Challenges, Commitment to Excellence, Professional Development 1 Comment

By Toby Boyce I am the technology director for my office and have been doing a lot of teaching and developing new continuing education classes to assist those agents that are still struggling with technology and harnessing it to improve their business. To develop a sense of what was needed, I spent a lot of time talking to top-notch agents …

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The Nashville Flood and Abandoning Your Business

Blog Contributor Commitment to Excellence, Helpful Tools, Outreach, Personal Fulfillment, Technology & Social Media 7 Comments

By Brian Copeland Last week was a tough week for all of us here in Nashville, Tennessee (and even beyond the city). As flood waters hit a 500-year record high, I saw the city I love quickly submerge. It’s hard to even write this blog, because every word I type makes my eyes fill with tears. Sunday met me with …

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Real Estate Agent 1.0 vs. Real Estate Agent 2.0

Blog Contributor Commitment to Excellence, Professional Development, Sales & Marketing 5 Comments

By Dan Iampieri Real Estate Agent 1.0 takes any listing at any price and then spends their time working on a price reduction. Real Estate Agent 2.0 prices listings at market value, only take saleable listing and always tell sellers the truth about price. Real Estate Agent 1.0 has no marketing plan. Unless, it is a plan to put a …