6 Ways to Get Business Without Spending Money

Blog Contributor Establishing Your Business, Sales & Marketing, Working with Clients Leave a Comment

By Drew Heasley As agents, we’ve all been pitched everything from mailers to web leads—but free is better. Below are six of my favorite free (or next-to-free) ways to generate business. 1. Ask your family and friends. And then ask them again. This is pretty simple, and I hope you are exploring this at great lengths already. When I ask …

Who Are Today’s Landlords?

Erica Christoffer Condominiums, Establishing Your Business, Multiple-Family Properties, Property Management, Rental Properties, Working with Clients 1 Comment

By Erica Christoffer If you’re looking to get into property management, you’ll want to research your potential clients. And property owners who are considering becoming landlords will be looking for a real estate professional who’s familiar with their needs. According to a recent survey of 2,000 landlords conducted by TransUnion, 44 percent are age 34 and under and 66 percent …

7 Steps to Crafting a Better Sales Story

Blog Contributor Customer Service, Sales & Marketing, Sales Tips & Techniques, Sellers, Staging, Working with Clients Leave a Comment

By Nico Hohman Is your listing presentation working for you? Are you getting as many listings as you want? If the answer is “no,” then it may be time to craft a better sales story. According to Donald Miller, author, speaker, and founder of The StoryBrand Process, you should think of your listing presentation as a story. As humans, we …

Facebook Marketing Tools to Grow Your Business

Blog Contributor Consumer, Establishing Your Business, Sales & Marketing, Technology & Social Media, Working with Clients Leave a Comment

By Drew Heasley Everyone is on Facebook, and as a real estate agent, you go where the people are. So you probably already have some type of Facebook presence, either through your personal page or a business page that you’ve invited all your friends to like. But you need more than just likes to generate business through Facebook. Here are …

3 Steps to Run Your Business Like a CEO

Blog Contributor Establishing Your Business, Working with Clients Leave a Comment

By Brandon Doyle Taking your business to the next level might mean a shift in thinking to focus on the bigger picture. A balance between  day-to-day work and your larger goals can be a difficult one to strike, and it’s easy to fall into the pattern of taking care of the details with little time left to think more strategically. …

The Reality of Real Estate Success

Blog Contributor Establishing Your Business, Residential Real Estate, Sales & Marketing, Sales Tips & Techniques, Working with Clients Leave a Comment

By Lee Davenport So you want to be a multi-million dollar real estate agent. The TV shows make it look easy. Simply sell one or two (multi-) million dollar listings and you are on the fast track to your first Aston Martin, Maserati, or some other luxury item of choice. And for some, it may be that simplistic. But in reality, …

Why Real Estate Websites Need Community Pages

Blog Contributor Community, Establishing Your Business, Marketing, Professional Development, Technology, Working with Clients Leave a Comment

By Kyle Hiscock It’s 2016 and almost every real estate website is equipped with an IDX feed which provides the viewer with information on MLS property listings that are currently for sale.  This is certainly a great feature that a real estate website should have, but ultimately this is not something that is going to “wow” the user. The primary …

Not All Email Addresses Are Created Equal

Blog Contributor Establishing Your Business, Professional Development, realtor.com, Sales & Marketing, Technology, Technology & Social Media, Working with Clients Leave a Comment

By Nico Hohman There are many decisions to make in your real estate business before you jump into action. You need to determine what brokerage you will join. You need to set up your website and all of your social media properties. You need to print business cards and start prospecting. But one of the most important decisions you need …

How to Become a Neighborhood Expert

Blog Contributor Being a REALTOR®, Establishing Your Business, Marketing, Sales & Marketing, Social Media, Working with Clients 2 Comments

By Anita Clark With marketing methods so widespread and fairly simple to master, it’s easy to call ourselves a local real estate expert, industry leader, or market guru. However, many consumers quickly see through that charade and beat feet, moving on to agents who are actually walking the walk. So, what can you do to better position ourselves to truly …

Become a Local Real Estate Expert Online

Blog Contributor Advertising & Prospecting, Being a REALTOR®, Community, Consumer, Establishing Your Business, Marketing, New REALTOR®, Outreach, Sales & Marketing, Social Media, Technology, Technology & Social Media, Working with Clients 1 Comment

By Ryan Fitzgerald One of the best things you can do for your real estate business is to become the local expert online. It starts with content creation for your blog or website. To attract local buyers or sellers to your site, you have to produce articles, videos, photos, inforgraphics, and other posts that help local consumers who are seeking …