By Alexis Craig Why are so many digital marketing companies saying that prospecting over the phone is dead, while they try to sell you over a cold call? I don’t care that my mom likes to ignore my calls, prospecting on the phone isn’t dead. It can be an effective sales channel when used right. The problem is that most …
The Golden Rule is Wrong
By Nico Hohman The Golden Rule: We all know it; we all grew up learning it in elementary school. “Do unto others as you would have them do unto you.” Or, in layman’s terms, treat others the way you would want to be treated. While the sentiment behind the Golden Rule means well, I’m here to tell you that it …
Apply Today for 30 Under 30 2017
Are you killing it in sales, taking on leadership roles, or making a difference in your community? You may have what it takes to join the ranks of the 30 Under 30 class of 2017. REALTOR® Magazine is accepting applications now through Jan. 17. All members of the National Association of REALTORS® who will be under the age of 30 …
3 Surefire Ways to Make Your Open House Stand Out
By Brandon Doyle When it comes to pioneering a successful real estate business, the power of the open house is not to be underestimated. On one front, staging an open house appeases the seller and stirs up potential buyers. Beyond that, an open house is also a rare marketing opportunity where you and your services enjoy face-to-face time with a …
7 Ways to Improve Your Prospecting for 2017
By Nico Hohman The fourth quarter of 2016 just started, and in my world that means getting ready for a great 2017. To do that, there is one business activity that I need to practice more than any other: prospecting. Last year, I wrote a piece titled 8 Ways to Improve Your Daily Prospecting, and it was a smash hit, …
3 Easy Ways to Build Lasting Client Relationships
By Brandon Doyle When you are pioneering your own real estate business, it’s tempting to get completely wrapped up in the myriad managerial and administrative daily duties. But the foundation of all successful real estate ventures is built upon relationships with people, not just in executing a series of transactions. A personal touch is more than an effective way to …
Turn End-of-the-Year Busyness into Business
By Lee Davenport I am a planner; so much so that I’m already planning for the New Year. But, I get it. You may not be a planner, and my admission may have made you cringe. So, just for you, I have eight questions that will help you win business in the next 12 months. Some might call this business …
6 Ways to Get Business Without Spending Money
By Drew Heasley As agents, we’ve all been pitched everything from mailers to web leads—but free is better. Below are six of my favorite free (or next-to-free) ways to generate business. 1. Ask your family and friends. And then ask them again. This is pretty simple, and I hope you are exploring this at great lengths already. When I ask …
Who Are Today’s Landlords?
By Erica Christoffer If you’re looking to get into property management, you’ll want to research your potential clients. And property owners who are considering becoming landlords will be looking for a real estate professional who’s familiar with their needs. According to a recent survey of 2,000 landlords conducted by TransUnion, 44 percent are age 34 and under and 66 percent …
7 Steps to Crafting a Better Sales Story
By Nico Hohman Is your listing presentation working for you? Are you getting as many listings as you want? If the answer is “no,” then it may be time to craft a better sales story. According to Donald Miller, author, speaker, and founder of The StoryBrand Process, you should think of your listing presentation as a story. As humans, we …