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By Drew Heasley I want to share some smart and efficient ways to spend your precious marketing dollars, as well as some tips for avoiding high-cost, low-producing marketing. The key is to find the marketing plan that works for you and stick with it. 1. Don’t sign a contract for a marketing program. You should never have to sign a …
By Jef Conn National Association of REALTORS® needs you. Yes, you! Committee applications to serve on NAR committees in 2020 are due May 1, 2019—that’s tomorrow! There will be other real estate professionals serving our industry on these committees; why not you? Take a look at the available committees and the process for selecting members here: https://www.nar.realtor/national-leadership/committee-members-liaisons Find a committee …
By Samantha Jones It’s no secret most of our markets rival the uncertainty of a roller coaster ride at an amusement park these days. Buyers expect to pay less; sellers don’t want to drop their prices. Pristine homes that should seemingly sell in hours, sit on the market stalled. Deals falling apart multiple times for the same client. You feel …
By Dale Swanton You’ve no doubt heard the term “exclusive” or “pocket listing,” referring to a listing that is not promoted on the MLS but is marketed to the listing agent’s brokerage only or to a select group of “in-the-know” agents. Although not illegal or even unethical in and of itself, the practice is rather controversial as it often puts …
By Kyle Malnati I have handed keys to many people at real estate closings over my 15 year career, but my most memorable career experience happened last week. I was part of a group that gifted a house we built with our own blistered hands to a loving family of three. This experience was part of my my first mission …
By Chirag Shah Communication is not only the lifeline in any relationship: It’s what separates the average from the exceptional real estate salesperson. Delivering an outstanding client experience is as important as all the marketing you will do to sell a client’s property. As professionals in a service industry, we must strive to create a rewarding client experience as well as achieve the …
By Lee Davenport You may not have been in Atlanta to experience Super Bowl LIII but a quick scroll of the related hashtags will have you reliving some of the greatest moments of the week as if you were there. Capturing and memorializing such cherished experiences that sparks engagement, camaraderie, and a warm-fuzzy brand sentiment is the definition of social …
Part two in a series featuring the 2018 YPN Network of the Year recipients. By Erica Christoffer Since forming in 2011, the Dayton Area Board of REALTORS® YPN in Dayton, Ohio, has continued to renew and reinvent its structure over the years, an effort that helped the group bring home the 2018 Network of the Year Award in the medium …
By Rebecca Donatelli Closing sales, managing my team, serving on my association’s board of directors, working as YPN chair, hosting seminars, blogging about the industry—what a mouthful—and that’s not the half of it. Selling real estate can be more than a full-time job, so tacking on other responsibilities may seem exhausting and overwhelming, especially when many of them are volunteered …
By Erica Christoffer YPN leaders: As the spring market starts to heat up, you’re likely searching for ways to not only get your YPN members involved, but also support them in their businesses. So we’ve compiled a few event ideas from other YPN groups that will help you keep your YPN active, involved, and beneficial to your members. 1. Creative …
