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By: Jennifer Weinberg Your new listing is all set to go to market: the professional photography looks good, you have stellar pre-marketing and you called your sphere about this great home for sale. You enthusiastically hit the button, and everything goes live. The days tick by, and… crickets. Now the property has been on the market for several weeks without …
By: Barbara Ballinger Many clients buying their first home or condo may be unsure what style direction to take. Instagram, the social media platform, makes it easy, fast and affordable to learn what’s trending. New posts constantly roll in from amateur homeowners who want to share what they love and well-known design influencers who showcase their talents. Most design aficionados …
By. Lee Davenport, PhD Instagram has become a powerful platform for real estate agents and brokers to market themselves and connect with potential clients. While it may seem like a gold rush for many in the real estate industry, it’s important to note that simply being on Instagram and collecting likes is not enough to grow your business effectively. Success …
By: Jasen Edwards Good and professional communication is essential in any business, but it’s especially important in a ‘people-focused’ industry like real estate. Agents must know the best communication techniques with their clients, brokers and co-workers. Proper communication improves efficiency and helps improve reputation—and thus help grow business— through professionalism. Let’s look at communication tips for agents so you can …
By Monika Bhondy Have you felt the pressure—and subsequent burnout—that comes from trying to keep up appearances as a real estate professional to push a specific narrative of success? Social media’s highlight reel makes it easy to feel like you must always put your best face forward. As a real estate professional, the pressure to perform, produce and be “on” …
By: Jennifer Weinberg One enticing aspect of the real estate business is the wide variety of business models one can enter into. Under the brokerage umbrella, real estate agents work as solo professionals, join a team or choose to form partnerships. While most start out as solo agents, one of the other options might better fit an individual’s needs. According …
By: Dr. Lee Davenport The below are all direct quotes from community members. These statements were made in 2020, even though they sound like they’re from a very different time. “I didn’t know I could buy a house without a man.” “I want to wait until I get married to buy a home.” “I’m afraid to intimidate any potential suitors.” …
By: Jennifer Weinberg Picture this: you’ve secured a listing appointment with a prospective client. You come prepared with comparable sales, a listing strategy and a charming demeanor. You have a professional and friendly meeting, walk out the door and are feeling great. You follow up with a thank you note. The next day your phone rings – it’s the seller! …
By: Monika Bhondy We’ve all seen the standard headshot of an agent dressed in a corporate suit on business cards, often arms crossed, beaming what they hope to be a million-dollar smile. If we’re honest with ourselves, this Linkedin-style profile shot doesn’t do us any real favors other than establishing our profession. Instead, we find that these kinds of headshots …
By: Kayla Johnson The term “master suite” has been a standard term in the real estate industry for years, commonly used to describe the primary bedroom with an attached private bathroom (en-suite) in a home. However, discussions over the past few years have highlighted the potentially insensitive connotations associated with this term. The use of the word “master” to describe …
