High angle view of female colleagues on video call in conference room

Why Brokers Should See Themselves as Coaches

Matt Clements Being a Broker, Establishing Your Business, Leadership, Managing Your Agents 1 Comment

By Matt Clements Brokers are the leaders—like a team captain or an association president—they are responsible for your team’s growth by helping each individual player perform their best. Agents are the players, and creating a winning team takes involvement from everyone. Each team has its all-stars, rookies, seasoned veterans, salty dogs, award winners, and players in a slump. I love …

Real estate team meeting around table

Teamwork: Why Two Heads May Be Better Than One

Barbara Ballinger Establishing Your Business, Managing Your Agents, Sales & Marketing, Work/Life Balance Leave a Comment

By Barbara Ballinger Key Takeaways: Have specific reasons why a team might benefit your work, personal situation, or personality. Be sure goals, roles, and commission splits are all detailed. Have an exit strategy in case it doesn’t work out. Some real estate salespeople form a team to achieve a better work-life balance. When one’s on vacation or ill, the other …

Couple renovating new house, sitting on ground planning bathroom

What Sellers Don’t Need to Fix Before Listing

Blog Contributor Sellers, Staging, Working with Clients 7 Comments

By Neil Goradia Your clients want to sell their home for the most amount of money, and if they need to make repairs or updates, they want to ensure they recoup what they spend. Welcome to my world. I recently sold my house. I have to tell you, I was really stressed out. Turns out most people are stressed when …

Young professional recording selfie video in the street

The Power of Video: 5 Content Ideas

Blog Contributor Sales & Marketing, Technology & Social Media 3 Comments

By Tim and Julie Harris The time for video marketing is now and here are some stats from Oberlo, a product sourcing app, to back this up: There are 244.4 million (and growing) digital video viewers in the U.S. In 2022, it’s projected that 82% of global internet traffic will come from video streaming and downloads. Video marketers get 66% …

Smiling African American woman at her home office.

5 Things Agents Can Do During the Slow Season

Blog Contributor Business Challenges, Classes & Education, Uncategorized 2 Comments

By Alex Craig My real estate market in Michigan is clearly defined by a busy season and a slow season. During the slow season, it can be hard for real estate agents to stay motivated and find ways to generate new business. Every year, I see fewer and fewer people coming into the office from December to February. In fact, …

New and Improved Year, New and Improved Appraisals

Blog Contributor [Demographic-based grouping], Fair Housing, Sellers 2 Comments

By Lee Davenport Happy 2022, real estate friends! January is the perfect time to challenge yourself to see, stretch and grow your business. Coach’s Challenge This year I want to challenge everyone to identify and partner with real estate lenders and appraisers who actively use robust policies to prevent appraisal bias; and, in instances when appraisal bias may be discovered, …

Man fixing valve of bathtub at home

Does Home Maintenance Deter Millennials?

Blog Contributor Buyers, consumers, Customer Service, Homeownership Education & Counseling 3 Comments

By Barbara Ballinger Millennials are buying houses—many for the first time—and in doing so they’re learning that houses require maintenance, which can often be pricey. These days, repairs can also be a challenge if the homeowners are not handy since contractors can be as scarce as the houses in some communities. Puronics, a Livermore, Calif.-based company that develops pure water …

2022 goals in notebook

New Year, New Plan? 2 Indications It’s Time to Switch Things Up

Blog Contributor Business Challenges, Establishing Your Business, Sales & Marketing Leave a Comment

By Lee Davenport There’s something about the start of the new year—even if we’re already a few weeks in—that makes it a motivating time to begin new initiatives, goals, and schedules. But is it really necessary? Here are two considerations to help you identify if it’s time to switch things up in 2022. 1. Did you have a seemingly good …

3 Reasons the Real Estate Market Could Change in 2022

Blog Contributor Buyers, Mortgage Financing, real estate, Sales & Marketing, Working with Clients 5 Comments

By Hazel Emlen As we roll into the new year, one of the hottest topics nationwide continues to be the real estate market. It’s no surprise since 2020 and 2021 proved to be record-breaking years for real estate! Most people in the industry have been the busiest they’ve ever been. In describing the last two years, the word that comes …