By Erica Christoffer If you’re looking to get into property management, you’ll want to research your potential clients. And property owners who are considering becoming landlords will be looking for a real estate professional who’s familiar with their needs. According to a recent survey of 2,000 landlords conducted by TransUnion, 44 percent are age 34 and under and 66 percent …
7 Steps to Crafting a Better Sales Story
By Nico Hohman Is your listing presentation working for you? Are you getting as many listings as you want? If the answer is “no,” then it may be time to craft a better sales story. According to Donald Miller, author, speaker, and founder of The StoryBrand Process, you should think of your listing presentation as a story. As humans, we …
July YPN Event Roundup
YPNs around the country are constantly coming up with new and exciting ways to engage with young real estate professionals while providing networking and educational opportunities. We’re spotlighting five events hosted by state and local networks each month to help you gain inspiration for your next YPN get together. 1. A Night at the Races On July 20, the North …
Facebook Marketing Tools to Grow Your Business
By Drew Heasley Everyone is on Facebook, and as a real estate agent, you go where the people are. So you probably already have some type of Facebook presence, either through your personal page or a business page that you’ve invited all your friends to like. But you need more than just likes to generate business through Facebook. Here are …
Test Your Business By Taking a Vacation
By Nico Hohman You’ve been in business for a few years now and everything is going well. You are hitting your numbers, achieving your goals, and you are making a mark in your local community. As a real estate agent you are always on. Your phone is always on. You are always on your email, and you are always ready …
3 Steps to Run Your Business Like a CEO
By Brandon Doyle Taking your business to the next level might mean a shift in thinking to focus on the bigger picture. A balance between day-to-day work and your larger goals can be a difficult one to strike, and it’s easy to fall into the pattern of taking care of the details with little time left to think more strategically. …
The Reality of Real Estate Success
By Lee Davenport So you want to be a multi-million dollar real estate agent. The TV shows make it look easy. Simply sell one or two (multi-) million dollar listings and you are on the fast track to your first Aston Martin, Maserati, or some other luxury item of choice. And for some, it may be that simplistic. But in reality, …
5 Ideas For Your Next YPN Event
If you’re looking to strengthen member participation, breathe some new life into your YPN, or host an event that’s off the hook, then glean new ideas from successful events organized by networks throughout the country. 1. Trivia Night The San Antonio Board of REALTORS® YPN hosted “Trivia for TREPAC” on June 23. The trivia night featured food, prizes, and an auction to …
It’s Time to Focus on Goal Achieving
By John Blom I’ve taught a few classes about business planning, and always I like to start with the quote by Yogi Berra: “If you don’t know where you’re going, you might wind up someplace else.” Usually, less than half the room gets the joke, but the idea conveyed should be at the foundation for every organization and at the …
Why Real Estate Websites Need Community Pages
By Kyle Hiscock It’s 2016 and almost every real estate website is equipped with an IDX feed which provides the viewer with information on MLS property listings that are currently for sale. This is certainly a great feature that a real estate website should have, but ultimately this is not something that is going to “wow” the user. The primary …