By: Khalid N. Bryan Real Estate Sales can be one of the most challenging yet most rewarding careers out there. Passing the state exam is hard enough but once you’re in the career it’s like, “WELL NOW WHAT?!” Granted you can choose a brokerage and hope you get a strong head start, but mostly, we’re independent contractors and in charge …
Help Clients Avoid Moving Scams
By Anita Clark Moving scams are real and if you or your clients have ever been victimized, you know how difficult the frustration and struggle is to get your property. While real estate agents are typically not involved in the moving aspect of home relocation, they can provide advice or even provide a list of potential sources to make the …
How to Overcome the ‘Too Young’ Objection in Real Estate
By: Alex Craig Being young in real estate can sometimes be a barrier or hurdle to getting clients—but it doesn’t have to be. You can overcome feeling “too young” or clients choosing another agent simply because they believe you’re “too young” to help them buy or sell a home. I was 25 when I got started in real estate. I …
Real Estate and Pregnancy: Lessons Learned
By: Kayla Johnson I can proudly say that I’m officially one of those moms that have to juggle everything. Being an active real estate agent in this market already comes equipped with its dose of chaos, but I invite you to try managing that with a six-week-old baby. It’s insane! – but doable (trust me). Honestly, pregnancy has been the …
Uncovering Bias to Interrupt Fair Housing Inequities
By Lee Davenport Have you noticed from shows like “The Tinder Swindler,” “Dateline,” “Snapped,” and the ID channel that abiding by the law is not automatic or even intuitive for everyone? It’s April, but our mommas did not raise any fools—we understand that this very important factoid impacts all aspects of life. Real talk: just because laws are in place …
Why Brokers Should See Themselves as Coaches
By Matt Clements Brokers are the leaders—like a team captain or an association president—they are responsible for your team’s growth by helping each individual player perform their best. Agents are the players, and creating a winning team takes involvement from everyone. Each team has its all-stars, rookies, seasoned veterans, salty dogs, award winners, and players in a slump. I love …
Teamwork: Why Two Heads May Be Better Than One
By Barbara Ballinger Key Takeaways: Have specific reasons why a team might benefit your work, personal situation, or personality. Be sure goals, roles, and commission splits are all detailed. Have an exit strategy in case it doesn’t work out. Some real estate salespeople form a team to achieve a better work-life balance. When one’s on vacation or ill, the other …
What Sellers Don’t Need to Fix Before Listing
By Neil Goradia Your clients want to sell their home for the most amount of money, and if they need to make repairs or updates, they want to ensure they recoup what they spend. Welcome to my world. I recently sold my house. I have to tell you, I was really stressed out. Turns out most people are stressed when …
The Power of Video: 5 Content Ideas
By Tim and Julie Harris The time for video marketing is now and here are some stats from Oberlo, a product sourcing app, to back this up: There are 244.4 million (and growing) digital video viewers in the U.S. In 2022, it’s projected that 82% of global internet traffic will come from video streaming and downloads. Video marketers get 66% …
5 Things Agents Can Do During the Slow Season
By Alex Craig My real estate market in Michigan is clearly defined by a busy season and a slow season. During the slow season, it can be hard for real estate agents to stay motivated and find ways to generate new business. Every year, I see fewer and fewer people coming into the office from December to February. In fact, …