By: Alex Capozzolo As a real estate agent, juggling clients’ details, listings and appointments is a full-time job. How can real estate agents make their own lives easier? One answer is to implement a Customer Relationship Management (CRM) system into your business. It is likely that your brokerage offers access to a CRM, and if that’s the case, you should …
Help Clients Avoid Moving Scams
By Anita Clark Moving scams are real and if you or your clients have ever been victimized, you know how difficult the frustration and struggle is to get your property. While real estate agents are typically not involved in the moving aspect of home relocation, they can provide advice or even provide a list of potential sources to make the …
Interior Designs Generating Instagram Buzz
By: Barbara Ballinger Many clients buying their first home or condo may be unsure what style direction to take. Instagram, the social media platform, makes it easy, fast and affordable to learn what’s trending. New posts constantly roll in from amateur homeowners who want to share what they love and well-known design influencers who showcase their talents. Most design aficionados …
How to Move Forward When You Don’t Get the Listing
By: Jennifer Weinberg Picture this: you’ve secured a listing appointment with a prospective client. You come prepared with comparable sales, a listing strategy and a charming demeanor. You have a professional and friendly meeting, walk out the door and are feeling great. You follow up with a thank you note. The next day your phone rings – it’s the seller! …
Help Your Clients Decide Whether They Should Rent or Buy
By: Alex Capazzolo There’s no easy answer if you have a client trying to decide whether to buy or rent a home. They might feel like renting is throwing money away but think buying is too far out of reach. You might even feel like you don’t have any advice to offer to them since the decision is so personal. …
So You Didn’t Get the Listing. Why Not?
By: Tim and Julie Harris Fact: Of all activities in real estate, listings require the highest level of skill. Working with buyers is physical labor; working with listings is mental labor. Myth: In terms of listing appointments versus listings taken it’s okay to expect to list 50% of what comes your way. Fact: That’s NOT ok. You wouldn’t accept a …
Preparing Clients for Appraisal Gaps
By Neil Goradia House prices are skyrocketing! (YES, we already know that—old news.) Winning a bid can be tough and you need the “secret sauce,” right? (We’ve heard that before, too.) But have you put thought into how to address appraisal gaps for your clients? Appraisal Gaps Are on the Rise I’m seeing an increasing number of houses fall out …
Love Where You Live and Business Will Follow
By John Donnelly, CENTURY 21 North East, Woburn, Mass. As in life, the youth in society represent the future—and the real estate business is no different. In a field where the average age is 52, younger real estate practitioners often strive for a way to connect and build relationships with home buyers, sellers, and other industry professionals. They’re seeking an …
Understand Your ‘Why’ and Put It to Work for Your Clients
By Kyle Seyboth From CENTURY 21 Real Estate: Kyle Seyboth had the honor of being named the nation’s number one real estate agent according to the 2020 RealTrends and Tom Ferry “The Thousand” ranking. After choosing to affiliate with Century 21 Real Estate earlier this year, he now heads up the CENTURY 21 The Seyboth Team in Seekonk, Mass., with …
9 Tech Tools to Improve Your Customer Service, Recession-Proof Your Business
By Lee Davenport “I just didn’t feel like she was putting in the effort needed to sell my home.” Whoa. Mic and jaw drop. This is not a hypothetical statement. I recently spoke to a homeowner who is beyond the point of frustration with his previous agent—whom he fired—due to the terrible service he received. Double yikes. These are not …