Classic bedroom in white and beige tones. Double modern bed and carpet, arched walls with curtains. Molded walls and bookshelf, parquet. Neoclassic interior design

Terms to Avoid: Master Suite

Kayla Johnson Diversity, ethics, Fair Housing 52 Comments

By: Kayla Johnson The term “master suite” has been a standard term in the real estate industry for years, commonly used to describe the primary bedroom with an attached private bathroom (en-suite) in a home. However, discussions over the past few years have highlighted the potentially insensitive connotations associated with this term. The use of the word “master” to describe …

A black man listening intently to a client sitting across the table

How to Answer These Common Real Estate Questions

Blog Contributor Selling 101, Working with Clients 4 Comments

By: Wendy Gould While you certainly don’t need to know all the answers to everything, one aspect of being an excellent real estate agent is being primed for common questions asked by buyers and sellers. Anticipating the question, and having a great answer with solid reasoning behind it, instantly sets you apart from others. We’re highlighting six common questions you’re …

Close up a professional showing care by touching client shoulder

The 5 Emotional Rules Of Selling Inherited Homes

Alex Craig Inherited Property, Selling 101 1 Comment

By: Alex Craig Editor’s Note: This piece is a part of a larger series on selling inherited properties. Make sure to check out all the articles in the series: The Nuances of Listing an Inherited Property The 5 Emotional Rules of Selling Inherited Homes What it Takes to Make It in the Inherited Property Niche In my last article, I …

Unfair Housing and the Part Left Out of Nursery Rhymes

Blog Contributor Classes & Education, Code of Ethics, Ethics & Policy, Fair Housing 2 Comments

By Lee Davenport A recent report by the National Fair Housing Alliance shows there were more than 28,000 fair housing complaints filed just last year. I repeat, there were TENS of THOUSANDS of fair housing complaints in the last year alone! Those numbers indicate that despite fair housing being the law of the land, we have a long way to …

Leads Need Conversation; Connectivity Grows Business

Blog Contributor Sales Tips & Techniques, Working with Clients 1 Comment

By Gary Ward Ask anyone with knowledge about the real estate brokerage business and they’ll tell you; those who control the real estate listings control the real estate market. Listings are the key to an agent’s (and a broker’s) bottom line, especially in a market with historically low inventory, rapidly rising home prices, and growing demand from exploding generational populations. …

Understand Your ‘Why’ and Put It to Work for Your Clients

Blog Contributor Customer Service, Establishing Your Business, Young Pros in the Spotlight 1 Comment

By Kyle Seyboth From CENTURY 21 Real Estate: Kyle Seyboth had the honor of being named the nation’s number one real estate agent according to the 2020 RealTrends and Tom Ferry “The Thousand” ranking. After choosing to affiliate with Century 21 Real Estate earlier this year, he now heads up the CENTURY 21 The Seyboth Team in Seekonk, Mass., with …

Keeping Business Afloat During a Pandemic

Blog Contributor Business Challenges, Working with Clients 4 Comments

By Samantha Jones My, how times change. In the span of a few weeks, our entire world and industry has been turned upside down. The Earth keeps spinning while the normalcy of our lives is indefinitely put on hold due to the COVID-19 pandemic. We’re living in unprecedented times—social distancing, sheltering in place, and quarantines have become necessities. Repeat after …

Sharing the Relief Every Homeowner in Your Database Needs

Blog Contributor Community, Customer Service, Helpful Tools, Working with Clients 1 Comment

By Lee Davenport There may be someone in your database who has experienced a layoff due to the coronavirus pandemic. But you won’t know until you ask. Right now, during these challenging times, it’s more important than ever for real estate professionals to make meaningful connections. There are resources available for homeowners affected by the pandemic, which they should pursue …

Be a Little Selfish—This is Your Business, After All

Blog Contributor Business Challenges, Work/Life Balance, Working with Clients 9 Comments

By Jef Conn Early last year, I got home from a long, trying day in the real estate trenches: showing properties, prospecting, having a couple deals fall out of contract. You know, the normal days we have that HGTV doesn’t show its viewers. I spent the entire day, no, that entire week, trying to please and do everything for everyone …

Do These 5 Things To Make More Money This Year (And Every Year After)

Blog Contributor Establishing Your Business, Professional Development 3 Comments

By Jef Conn We all want to make more money, to be the best agent or broker, to sell the most houses or commercial properties. Regardless of how much time you’ve spent in your real estate career, the following five tips will help you make more money this year and every year after. But first, you must understand this: There …