By: Lawrence Bellido As a new real estate professional who is a REALTOR®, you’re stepping into a competitive world where success goes beyond closing a deal—it’s about earning trust that brings clients back and inspires them to refer you. The numbers tell the story. In 2023, the National Association of REALTORS® reported that 20% of an agent’s business comes from …
Are You A Real Estate Agent That Clients Want to Swipe Right On? 7 Questions Every Agent Should Answer
By: Lee Davenport, Ph.D If you have ever been on a dating app, then you know no matter how many questions you ask initially, there are some things that will be revealed with time, including the good, bad and the questionable. Selecting a real estate agent—whether on an app or not–is often no different in that time reveals more. But …
Real Estate Lessons That We’re Taking Into 2025
With the start of the new year, now seems like the perfect time to review the real estate lessons learned in 2024 so that we can start 2025 out with a blueprint in mind. In 2024, house prices rose by 4.3%, mortgage rates hovered around 6% in the last quarter of the year, and low inventory levels remained a central …
Use Focus and Flexibility to Navigate Change
By: Matt Clements Imagine you woke up on a remote tropical desert island. No one is around. No restaurants. No Starbucks. No WiFi. Everything completely changed. In an instant. But, here’s the thing: you’re still somewhere on planet Earth. It’s beautiful and you know how to operate here. Yes, your immediate future is vastly different, but you can survive. You …
Sundown Towns: A Dark Chapter in American History and the Enduring Impact on Real Estate
By: Kayla Johnson A number of historic practices in the United States—redlining and housing segregation; exclusion from the labor market and educational opportunities; and denial of voting rights, to name a few—have had lasting impact on Black and Brown communities’ ability to participate in the full breadth of wealth-building opportunities that should have been available to them. One lesser-known tactic …
Help Clients Attract Tenants with Technology
Many real estate agents have a portfolio of investment clients that they help. Whether it’s managing an investment portfolio for a client and ensuring their properties are rented out and taken care of, or helping with the property management on a larger property, real estate agents are often front-and-center when it comes to what’s working to bring in—and keep—tenants. According …
Best Practices to Help You Manage Listings
By: Amy McCann Over the last few years many of us have worked in a unique market. If you got your license after 2020, you most likely learned real estate in a world of over list price offers, waived inspections and appraisal gaps. As the ground shifts in 2024 we are slowly starting to see increased inventory, in some areas …
The DNA of Luxury: Exploring the World of High-End Property Consumers
By: Anna Maria Porowska “Luxury” doesn’t mean the same thing to every buyer. Perhaps it is the location, amenities, architectural design, exclusivity or sustainability offered by a particular home or community. The definition may vary also across regions and markets or even one’s social status. The concept of luxury is vast, which means agents need to understand it’s variety to …
Working Together on Both Sides of the Transaction
By: Duriel Taylor The real estate business is a tough one, and recently it’s been really difficult with so many changes and challenges. In my career, I’ve experienced all sides of the business: working with buyers, listing for sellers and working in the commercial space. What I’ve learned is that it doesn’t matter which side you’re on. What matters is …
5 Financial Solutions for First-Time Buyers
By: Wendy Rose Gould It’s no secret that housing costs have become increasingly expensive over the past few years, and there’s no sign of a drastic market change anytime soon. Hopeful first-time buyers are arguably experiencing the crunch more than anyone else, with many feeling like their long-held dream of purchasing real estate is simply out of reach. What clients …